Sony FJ VAIO Series Notebook - Custom Designed?
Posted by Catherine Van Herrin
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Here's a philanthropic gesture to warm the cockles of your hard drive. Six of Hollywood's hottest starlets, including Jessica Alba, will be customising Sony's VAIO FJ series notebooks, to help raise money for a charitable agency that distributes food to low income families.
In an actof generosity to warm the cockles of your hard drive, several ofHollywood's entertainers are on tour - but it's not what youthink: Instead of attending a red carpet premiere, or headlininga sold-out concert, six Tinseltown starlets will be promotingSony's VAIO FJ series notebooks for an online auction that willbenefit America's Second Harvest, aka The Nation's Food BankNetwork.Theluminaries, Jessica Alba, Elijah Wood, Wilmer Valderrama, MarkRuffalo, DJ AM and Nicole Richie, are pooling their creative,artistic talents and applying them directly on to Sony VaioFJ laptops. The thin, lightweight FJ PCs come in a dazzling arrayof colors - Onyx Black, Pearl White, Sky Blue, Jade Green, andRaspberry Red casings, with similar shades tinting the palm restsand bezels.
Robert H. Forney, president and CEO of America's Second Harvest,says - ".....There are 38 million Americans at risk of hungerduring the holidays. This is a creative way to raise awareness ofthis critical issue and help make a difference......"
Sony's Mike Abary, vice president of VAIO product marketing,agrees: ".....We're hoping to draw people to our stores to learnmore about VAIO, butmore importantly, to focus attention on this cause......"
FJ Vaios retailaround $1,400 and can be purchased online or at SonyStyle stores,and in selected malls nationwide. The actual "Laptop CelebrityTour" began in LA, then moved on to Houston's Galleria Nov. 28,where it will remain until Dec. 9. From there, the vogue troupewill move to New York's SonyStyle store and stay from Dec. 12until Dec. 24. On Dec. 26, Las Vegas' Forum Shops at Caesar'sPalace will host the auction - until the tour ends on Jan. 9.
Can't make it? Not to worry. From Jan. 9 to Jan. 23, thepersonalized FJ laptops will be auctioned on eBay http://www.ebay.com/vaio. And, totalproceeds will be matched by Sony.
America's Second Harvest is a network of 200 food banks thatdistribute food and grocery products to more than 50,000charitable agencies, and over 23 million low-income citizens inthe USA.
Corporations are often portrayed as Scrooges with hearts ofcoal, so hats off to Sony and the six celebs for donating theirtime to this charitable project.
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