BenQ - A Top 10 Brand in 2007?
Laptopical reporter Ian Bandy takes a quick look at the BenQ Corporation, a company known more for their cell phones. However, BenQ have big ambitions, aiming to ship 1.5 million notebook computers in just 2 years time.
BenQ arehardly a household laptop brand, and they are far from my mind,as I relax on the patio, with a warming glass of Merlot, and acrackling brazier heating my feet. I watch the wild display ofWelsh countryside change slowly from autumn's auburn splendour,to the austerity of winter, and am reminded that everything hasto change.
It seems that change is afoot in the laptop market as well, withgeneral BenQ amassing his armies on the borders of the top 10 manufacturers, with an eye on storming the profitcastle by 2007.
Now this is hardly the charge of the light brigade, or alightning fast flank attack that the legions of Rome would beproud of, but it looks like BenQ have the momentum to make theirdreams a reality.
BenQ Corporation, who are known for their making of cellphones, are aiming to further their growth into theproduction of notebook pcs, with a target of 1.5 million unitsshipped in just 2 years time.
According to an article by esteemed tech reporter Jay Tan of theTaipai Times, BenQ are starting small, with a modest target ofshipping 250,000 units by the end of 2005. They are well on theway to achieving this goal, with this quarter's production comingin at 100,000 units alone.
But as we all know this market has more hack and slash in it than a Pirates of theCaribbean sequel - Is there enough room for anotherplayer?
Well it seems that the marketing boffins at BenQ know theirstuff, and admit openly that they don't expect a huge demand fortheir Joybooks in the back yard. They're looking at major growthin sales in China, and Europe.
Will they do it then? Opinion is divided, with most analystsbelieving that a company needs to produce 2 million plus units tobe in the top 10, half a million more than the target that BenQhave set themselves. What do I think? Well competition can onlyaid the consumer, so I for one say good luck to them!
