BenQ - A Top 10 Brand in 2007?

Posted by Laptopical.com

Comments
2
Likes
0
Dislikes
0

Laptopical reporter Ian Bandy takes a quick look at the BenQ Corporation, a company known more for their cell phones. However, BenQ have big ambitions, aiming to ship 1.5 million notebook computers in just 2 years time.

BenQ arehardly a household laptop brand, and they are far from my mind,as I relax on the patio, with a warming glass of Merlot, and acrackling brazier heating my feet. I watch the wild display ofWelsh countryside change slowly from autumn's auburn splendour,to the austerity of winter, and am reminded that everything hasto change.

It seems that change is afoot in the laptop market as well, withgeneral BenQ amassing his armies on the borders of the top 10 manufacturers, with an eye on storming the profitcastle by 2007.

Now this is hardly the charge of the light brigade, or alightning fast flank attack that the legions of Rome would beproud of, but it looks like BenQ have the momentum to make theirdreams a reality.
BenQ Corporation, who are known for their making of cellphones, are aiming to further their growth into theproduction of notebook pcs, with a target of 1.5 million unitsshipped in just 2 years time.

According to an article by esteemed tech reporter Jay Tan of theTaipai Times, BenQ are starting small, with a modest target ofshipping 250,000 units by the end of 2005. They are well on theway to achieving this goal, with this quarter's production comingin at 100,000 units alone.

But as we all know this market has more hack and slash in it than a Pirates of theCaribbean sequel - Is there enough room for anotherplayer?

Well it seems that the marketing boffins at BenQ know theirstuff, and admit openly that they don't expect a huge demand fortheir Joybooks in the back yard. They're looking at major growthin sales in China, and Europe.

Will they do it then? Opinion is divided, with most analystsbelieving that a company needs to produce 2 million plus units tobe in the top 10, half a million more than the target that BenQhave set themselves. What do I think? Well competition can onlyaid the consumer, so I for one say good luck to them!

Most Popular Laptops at Pricegrabber.com

Comments

Add your Comment

Verification Code
Verify (type this text in the box below the image)

Newsletter Sign-Up

Most Popular Laptops & Gear

  • 1. Hp Pavilion Dv4-2169nr Entertainment Notebook P...

    Hp Pavilion Dv4-2169nr Enterta

  • 2. iPad Wi-Fi 16GB Tablet

    iPad Wi-Fi 16GB Tablet

  • 3. MacBook Pro MC374LL/A Notebook - Core 2 Duo 2.4...

    MacBook Pro MC374LL/A Notebook

  • 1. EOS 7D Digital SLR Camera

    EOS 7D Digital SLR Camera

  • 2. Cyber-shot DSC-S2100 Point & Shoot Digital Came...

    Cyber-shot DSC-S2100 Point & S

  • 3. D3000 SLR Digital Camera Kit w/ 18-55mm Lens

    D3000 SLR Digital Camera Kit w

  • 1. iPod touch 8GB Flash Portable Media Player

    iPod touch 8GB Flash Portable

  • 2. iPod touch 32GB Flash Portable Media Player

    iPod touch 32GB Flash Portable

  • 3. iPod touch 64GB Flash Portable Media Player

    iPod touch 64GB Flash Portable

  • 1. BRAVIA KDL-40EX700 40" LCD TV

    BRAVIA KDL-40EX700 40" LCD TV

  • 2. iPod touch 8GB Flash Portable Media Player

    iPod touch 8GB Flash Portable

  • 3. D3000 SLR Digital Camera Kit w/ 18-55mm Lens

    D3000 SLR Digital Camera Kit w

Powered by
PriceGrabber.com

Latest Updates

  • ASUS Eee PC 1000HE

    The Eee PC has a slightly faster Atom processor and a faster FSB compared to the previous models. While this is not enough for anyone to upgrade, it could certainly attract first-time netbook buyers. Read More

  • Dell Vostro A860

    When price and performance must share in compromise, few laptops on the market readily answer the call of duty. When it comes to getting high quality at an affordable price, the Dell Vostro A860... Read More

  • Dell Mini 9

    By now Dell has a full range of netbooks in sizes 9", 10", and oddly a 12" model, of which we’re looking at the smallest 9-incher here. Read More

More Reviews

More Top Lists

  • Apple Worldwide Developers Conference 2009

    Yet again, Apple's professional geeks will offer up sessions and hands-on code probing and testing at Moscone West in San Francisco. The dates for 2009 are June 8-12. Read More

  • E3 Expo

    The E3 Expo - also known as the Electronic Entertainment Expo - is the one trade show to visit to get the latest news from the computer and video games industry. Read More

  • CeBIT - Hannover 3-8 March

    Unlike CES, CeBIT is open to the public, so there's no need to be a press or industry affiliate to have a look at this massive trade show, which is the largest in the world. Read More

  • International CES 2009

    Find out all you need to know about the 2009 International CES. It features 2,700 exhibitors, including companies who manufacture products or provide services for the audio, digital imaging, home... Read More

  • Mac World Conference

    Make sure to make a note about the Macworld Expo at the Moscone Center in San Francisco, January 5-9. If you're a Mac user and wish to meet equivalent people in the industry this is the place for you. Read More

More Events

More Apple

More Linux

More Microsoft

Editor's Choice

  • Top 10 Laptops for Geeky Girls

    Not everyone wants their laptops to be basic and drab. With laptops becoming more portable by the year, they're taken into the public eye and flaunted for all to see. Below is a list of the top... Read More

  • Top 10 Technologies of 2008

    Laptopical's T.J. Aaron summarizes the breakthroughs in technology of 2008. As we are nearing the end of 2008 - find out what made his Top 10 of the most successful and talked about technologies of... Read More

  • Top 10 Netbooks

    The netbook world has gotten increasingly crowded, and until the massive popularity of the form factor wanes this trend will only increase. Beyond Asus and Acer, major corporations like Dell, HP... Read More

Latest Laptopical.com tweets